The Search Terms you enter into your Amazon product listing can help make your product successful... or they can be a big factor in causing your product to fail.
Why Are Search Terms So Important?
Search Terms - they're the secret weapon in your Amazon listings... the only part that your competitors can't see (and copy!).
Combined with the product title and the bullet text, they're what Amazon uses to decide when customers will see your organic listings.
Amazon's Search Terms Guidelines
Amazon has some common guidelines as to what you should enter in your Search Terms, regardless of which Amazon platform(s) you sell on, for example (and this is just a small sample):
- use singular or plural not both (pick whichever is shorter so that you can cram more in)
- separate words with spaces
- don't repeat words (also don't include any words that already appear in the product's Title or Bullets... it's a waste off a valuable asset to duplicate those in your Search Terms)
And, critically, stay under the the length limit.
In some countries Amazon even states:
