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If your Search Terms are too short you're missing out on free opportunities to increase your sales.
If they're too long you're missing out on even more free sales opportunities (because Amazon may be IGNORING ALL of your Search Terms).
Enter your product's Search Terms to see the true length (as Amazon sees it) and then check Amazon's latest rules below to see if you can increase your sales potential by improving your Search Terms.
The Search Terms you enter into your Amazon product listing can help make your product successful... or they can be a big factor in causing your product to fail.
Why Are Search Terms So Important?
Amazon's Search Terms Guidelines
How Does Amazon Measure Search Terms Length?
Links To Amazon's Search Terms Rules In Your Country
Search Terms - they're the secret weapon in your Amazon listings... the only part that your competitors can't see (and copy!).
Combined with the product title and the bullet text, they're what Amazon uses to decide when customers will see your organic listings.
Amazon has some common guidelines as to what you should enter in your Search Terms, regardless of which Amazon platform(s) you sell on, for example (and this is just a small sample):
And, critically, stay under the the length limit.
In some countries Amazon even states:
Amazon generally measures the length in bytes. But not in all countries. You can discover the rules for your country in the section below.
Generally this is the same as measuring the character count... except where letters have accents etc in which case a single letter can count as 2 or even 4 bytes. Use our Search Terms Optimisation Tool to discover the length of your Search Terms in bytes as well as characters.
In some countries (eg Amazon.co.uk) spaces and other punctuation are included in the count. In other countries (e.g. Amazon.com) they are not.
So it's critical that you know the rules that apply for the Amazon marketplace where you are selling... and to help you we've pasted the links to the Amazon Search Terms Rules for each of the Amazon marketplaces below: