The Ultimate Guide to Optimizing Your Amazon PPC Campaigns in 2025
Learn how to optimize your Amazon PPC campaigns with expert tips and strategies. Increase your ROI and outshine your competition.
Michael Parker
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16 min
Amazon PPC
How to Set Up Your First Amazon Sponsored Products Campaign
Did you know that a whopping 74% of Amazon shoppers use the search bar to find products? That’s right – and it’s exactly why Amazon Sponsored Products are such a game-changer for businesses like yours and mine. I remember when I first started selling on Amazon. I was so excited to get my products out […]
Michael Parker
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18 min
The Ultimate Guide to Amazon PPC Campaign Setup for Beginners
Unlock the power of Amazon PPC with our beginner's guide to campaign setup. Learn how to boost your sales and visibility on the world's largest marketplace.
Michael Parker
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18 min
Why Are Your Amazon Sponsored Products Not Showing Up?
Is your Amazon ad campaign a ghost town? Dive into expert troubleshooting tips to resurrect your Sponsored Products. Don't let invisible ads haunt your sales potential.
Michael Parker
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5 min
Mastering Amazon PPC: A Practical Guide to optimising Your Campaigns
Step-by-step actionable ways to optimise your Amazon PPC.
Michael Parker
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6 min
Amazon Match Types – How To Avoid Expensive Mistakes
Amazon matches are not what you think... and that costs you $$$.
Michael Parker
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4 min
Understanding Keywords vs. Search Terms in Amazon PPC
Unravel the mystery of Amazon PPC: Keywords vs. Search Terms. Are you optimising for what sellers choose or what customers actually type? Boost your campaign success with this crucial distinction.
Michael Parker
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3 min
Why ACOS Isn’t Everything: The True North of Amazon PPC Profitability
Discover why ACOS shouldn't be your only focus in Amazon PPC. Learn to prioritize overall profitability, mazimise ad spend on winning campaigns, and drive sustainable growth for your Amazon business.
Michael Parker
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5 min
Forgetting Negative Keywords
One of the most common Amazon PPC mistakes that sellers make is forgetting to utilise negative keywords effectively. Discover how to fix it.
Michael Parker
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6 min
How to Write Compelling Amazon Product Titles – The Secret Sauce
What makes a compelling Amazon product title? How do you optimise your titles for visibility and engagement? We'll tell you.
Michael Parker
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15 min