Amazon Title Character Limit Checker - Free Tool (2026)

Amazon Title Character Limit Checker: The New 75-Character Rule

Amazon is cutting the product title limit to 75 characters. From 27 July 2026, titles in every category except Media must be 75 characters or fewer, including spaces. To soften the blow, Amazon is introducing Item Highlights – a new field of up to 125 characters that is shown and searched right alongside your title. Use the free checkers below to keep both within their limits.

A great title is your most potent tool in giving Amazon’s famous A9 ranking algorithm what it needs. It helps you show up more often in searches, get more clicks, and sell more. With the limit dropping from 200 to 75 characters, every word now has to earn its place. The tool below shows a live character count for both your title and your Item Highlights, and flags anything over the limit.

Why the change? Amazon says shorter titles read more clearly on mobile and in voice results. After 27 July 2026, any title still over 75 characters will be gradually replaced with an AI-generated recommendation – your listing stays active throughout. Brand owners get a 14-day window to review, edit, and approve the AI suggestions for both titles and Item Highlights before they go live, so it pays to write your own now rather than accept a machine rewrite later.

Key Takeaways

• From 27 July 2026 the Amazon title limit drops to 75 characters (including spaces) in every category except Media.
• A new Item Highlights field adds 125 characters that are searchable and shown next to your title – use it for materials, sizing, and use cases that no longer fit the title.
• optimised amazon product titles are essential for enhancing search visibility and driving sales on the platform.
• Titles left over 75 characters after the deadline are auto-rewritten by Amazon’s AI; brand owners get 14 days to review and approve changes first.
• Our free Amazon Title Character Limit Checker Tool checks both your title and your Item Highlights against the new limits.

Role of Titles in Amazon SEO and Sales

In Amazon’s competitive world, good titles can change everything. They use relevant keywords to help you show up more in searches. This gets more people to look at your products. It’s like making a map that leads customers straight to what you’re selling.

Impact of Well-optimised Titles on Click-Through Rates

Your product’s title is its first chance to shine. Use keywords that your customers use, and your product can show up more. This means more people might click on your product’s page. And a good title also shows off what makes your product special.

Amazon Title Character Limits

It’s key to make your title catchy but not too long. The cap used to be 200 characters, but from 27 July 2026 the limit is 75 characters for all categories except Media. If your title runs over, Amazon will rewrite it for you with AI – so it’s far better to trim it yourself and put the most important keyword and benefit up front. Anything that no longer fits belongs in the new 125-character Item Highlights field below.

To do well with Amazon title SEO, you’ve got to think carefully. Do your research, learn how Amazon’s system works, and understand what people are searching for. With the right titles, you could see more people coming to your page. This might turn into more people buying what you have to offer.

General Guidelines for Crafting Amazon Titles

Amazon has set up rules for making product titles clear and consistent. These amazon seller title guidelines help keep things professional and our Amazon title character limit checker helps you make sure you stay within the limits. They also help your product get seen more often. Following these rules lets sellers make titles that catch people’s attention. This can boost how much your product shows up in searches and lead to more sales.

Specific Rules and Requirements by Category

Amazon gives general amazon title requirements, but different product types might have their own rules. For example, books must have the author’s name in the title. Clothing items need to mention their style, brand, and what they’re made of. Knowing these extra rules for each category is important. It helps your product page look good and show up in more searches.

Common Mistakes in Amazon Titles

Even with clearly defined rules, sellers can still make mistakes. These can hurt the performance of your product listings. Mistakes include making titles too long i.e. going over the Amazon title character limit, not following Amazon guidelines, not using enough keywords, using too many of them or simply using the wrong keywords. Fixing these errors can make your titles work better. This can make your products easier to find on Amazon.

The table above shows how the new 75-character limit applies across categories, with Media the only exemption. Some categories still carry their own content rules (books need the author, clothing needs brand and material), so the challenge is fitting those required elements into far fewer characters. The most relevant keyword and benefit go in the title; supporting detail moves to Item Highlights.

Amazon Item Highlights: The New 125-Character Field

To offset the shorter title, Amazon is rolling out Item Highlights – up to 125 characters of extra detail shown and searched alongside the title in search results and on the product detail page. Think of it as a second, scannable line for the information that used to be crammed into a 200-character title.

Use Item Highlights for:

• Materials and composition – “100% organic cotton”, “BPA-free Tritan”.
• Size, quantity, or pack count – “Pack of 3”, “500ml”, “fits 4–6 person tent”.
• Recommended use cases – “ideal for camping, hiking & travel”.
• Key comparison points that help a shopper choose your product over a competitor’s.

Because Item Highlights are searchable, the same keyword discipline applies: use natural, relevant terms, not a comma-separated keyword dump. Keep each highlight readable, lead with the detail customers care about most, and check it stays within 125 characters using the tool above.

Overcoming Keyword Stuffing

Using keywords rightly is key for good Amazon titles. But, don’t overdo it. Keyword stuffing is when you use a keyword too much. This makes the title hard to read. It may also break Amazon’s rules. Plus, it won’t grab a customer’s interest.

Avoiding Promotional and Prohibited Terms

Avoid using too many keywords. Also, don’t use words that are too promotional or banned. These could be words that sound too good to be true or are just not right. Amazon checks that your title truly describes your product. Using these words could get your listing taken down.

Best Practices for Writing Amazon Product Titles

To make good Amazon titles, use these tips:

• Incorporate relevant keywords naturally and strategically.
• Prioritize readability and clarity over excessive keyword usage.
• Provide accurate and concise product descriptions.
• Adhere to Amazon’s specific title guidelines for your product category.
• Avoid using prohibited terms, promotional language, or misleading claims.

By sticking to these tips, you can make titles that both catch attention and follow Amazon’s rules. This can help your product show up more and do better on Amazon.

Key Elements of a Strong Title

Crafting a good Amazon title means making it easy to find and read. To do this, you should use key elements that work for both search tools and people. This skill helps you rank higher in searches and makes shopping better for your customers.

Tips for Balancing SEO and Readability

It’s key to be seen (SEO), but your product title must still be interesting and clear. Here are tips to find the right balance:

1. Add important keywords to your title naturally. Avoid adding too many keywords.
2. Don’t write more than the allowed characters in your title, so people can see it clearly.
3. Start your title with the most vital info to catch the reader’s eye.
4. Choose words that clearly show what your product is and does.

Amazon Product Title optimisation

To make your Amazon product title better, follow a strategy. Use SEO tips and know what your audience is searching for. Here are key steps to improve your titles:

• Do in-depth keyword research to find the best words for your product.
• Use these keywords well in your title, focusing on the most important ones.
• Stay within Amazon’s rules for titles and character limits.
• Write titles that clearly show what makes your product special.

Following these steps leads to Amazon product titles that connect with your audience. They also help your SEO, bringing more visitors and sales to your page.

Techniques for Keyword Integration

Integrating keywords into Amazon product titles is an art. It needs strategic planning and skill. Using keyword research tools and optimisation methods can make your listings more visible. This attracts your audience and increases the chance of making sales.

Conducting Keyword Research

The first step is doing detailed keyword research. Google Keyword Planner, looking at competitors listings on Amazon, the free Ahrefs Amazon Keyword Tool and the keywords that they use, and Amazon Search Suggest drop-down all help. They tell you what people search for and how often. Use this information to choose keywords that fit your product and audience.

You can also be inspired by your competitors’ titles. With our free Amazon Listing Optimisation Tool you can see exactly which search terms your top ranking competitors are using in their product titles and bullet points. You can then do the same for your listing and, where you’re missing out on a competitor’s search term which clearly works then you can weave it into your listing and reap the benefits of a couple of minutes research.

But the only way to see true counts of Amazon search volumes is by leveraging your Amazon Advertising Data. Here you can see the exact number of impressions you ad has generated from a search term in any given time period.

One of the few shortcomings of the Amazon Ad Data is that you will only be able to analyse a short time period, currently 60 days.

When you use AdRazor, on the other hand, you get the same factual impressions counts, because AdRazor receives all of its data direct from your Amazon Ad Account, without time restrictions.

If AdRazor has your data then you can leverage it to improve your listings, your rankings and your profits.

Crafting optimised Titles

Use your chosen keywords in your Amazon product titles. Make sure they flow naturally. Search on Amazon likes titles that are full of relevant keywords. They should also clearly describe what your product is about.