Create compelling product bullet points that convert browsers into buyers. Our free Amazon bullet points generator helps you craft feature-rich, benefit-focused content that ranks well and sells more.
Free to use - no signup required
Our Amazon bullet points generator analyses your product information and creates optimised bullet points that:
Follow these principles to maximise the impact of your product bullet points:
Lead with benefits, not features - Instead of “Made from stainless steel”, write “Rust-resistant stainless steel construction lasts for years”
Address customer pain points - Show how your product solves specific problems that shoppers face
Use power words - Words like “premium”, “effortless”, “guaranteed”, and “exclusive” trigger emotional responses
Include social proof - Mention awards, certifications, or impressive usage statistics where relevant
Keep it scannable - Shoppers skim bullet points quickly. Put the most important information first in each bullet
Your bullet points are prime real estate on your Amazon listing. They appear prominently on both desktop and mobile, sitting right next to your product images where shoppers make buying decisions.
Research shows that most Amazon shoppers scan bullet points before reading the full product description. This means your bullets need to quickly communicate value and differentiate your product from competitors. Weak or generic bullet points send potential customers to the next listing.
Strong bullet points work together with your title, images, and reviews to build a compelling case for purchase. They address objections, highlight unique selling points, and give shoppers the confidence to click “Add to Cart”.
Amazon allows up to 5 bullet points for most categories. We recommend using all 5 to maximise your listing’s visibility and provide comprehensive product information to shoppers.
Amazon recommends keeping each bullet point under 500 characters, though some categories have stricter limits. Our generator helps you create concise, impactful bullets that stay within these guidelines.
Yes, strategically including relevant keywords in your bullet points helps with Amazon SEO. However, prioritise readability and benefits over keyword stuffing. Natural language that resonates with shoppers performs best.
Well-crafted bullet points can significantly improve conversion rates by quickly communicating product benefits and addressing customer concerns. They’re often the deciding factor for shoppers comparing similar products.
Amazon’s style guide discourages emojis and excessive special characters in bullet points. Focus on clear, professional text that highlights features and benefits. Our tool generates clean, compliant bullet points.