We Run Your Amazon PPC.
You Keep The Profit
Done For You, By An 8-Figure Amazon Seller. Optimised For Profit, Not For A Lower ACoS.
No percent of ad spend. We would rather be paid on the profit we make you.
Two Things Make This Different
One. We optimise for profit, not for a lower ACoS.
ACoS is a useful number. It is not the goal. Cutting ACoS is easy: switch off the ads that spend. Profit falls with them, because most of what you switch off was paying its way.
So we do the opposite. We find every search term that earns more than it costs, and we run it as hard as it will go. We cut the ones that do not, and we keep cutting, because a term that paid last quarter does not always pay this one.
Two. We will not take a percentage of your ad spend.
It is the standard agency model, and it pays the agency to spend more of your money. That conflict sits inside every recommendation you get.
We would rather be paid in a way that only works when you win. We do not know your cost of goods, so we measure contribution: your Amazon sales, minus your Amazon costs, minus your PPC costs. If that number does not move, we have not done our job.
Start here
Tell us about the account. We reply with what we would do first, and the price.
No percentage of ad spend
Who Does The Work
I do it myself. Not an account manager, and not a template.
- I started selling on Amazon.co.uk in 2012, and started Amazon advertising in 2013.
- I built A Quarter Of into the leading UK retro sweets brand: 8 figures of Amazon sales, peaks above £1 million in a single December, and multiple products at BSR #1 across the whole Amazon.co.uk Grocery department.
- One of those products sold 3,650 units in a single day, with no discount and no promotion behind it.
- I reached 7 figures of sales from Amazon ads alone.
- I worked out how Amazon exact match really treats singular, plural and stop word variations, then built the consolidated search term method around it.
- I built AdRazor to run that method on my own accounts, years before it was sold to anyone else.
What You Get
Your account run the way we ran our own.
Waste Cut, Then Cut Again
We work at consolidated search term level, where waste shows up without putting profitable sales at risk. Not campaign level. Not ad group level.
New Ground, Found On Purpose
Once waste is under control, broad and auto campaigns become a search tool rather than a leak. That is where the terms your competitors have not found are hiding.
What we optimise for
- Profit, not a lower ACoS. ACoS is a useful number. It is not the goal.
- Every ad at break-even or better. Tactical spend, such as a launch, is the exception.
- Never stop a profitable sale.
Which forces one rule
Never decide from combined data.
Combining mixes the profitable with the unprofitable. One decision then kills both.
What combining looks like
- Deciding at campaign level
- Deciding at ad group level
- Adding data together until dayparting has enough of it
- Deciding at keyword level, unless the match type is exact
Exact match is the one safe case. There the keyword and its consolidated search term are the same thing, so nothing gets mixed.
The order of work
What you bid on is the foundation. What you bid is the refinement.
Most tools start at the refinement.
What We Report
One number leads every report: your Amazon sales, minus your Amazon costs, minus your PPC costs. Then the changes we made, and the reason for each one.
You can check the reasoning rather than take it on trust. That is the point.
What We Need From You
You give us access to your Amazon advertising account. From that point we receive what the Amazon Advertising API releases to us, and Amazon limits how far back that reaches. We hold no history of your account before you connect, and nobody can get it for you afterwards.
If you kept old search term reports or bulk files, send them. They are the only way to answer a question about last year. From the day you connect, AdRazor adds your data every 24 hours and keeps it, so the history builds from here.
We never need your Seller Central password.
Questions
Talk To Us
Tell us the size of the account. We reply with the fee and the next step.